Social Media Marketing is a rapidly growing industry. In fact, according to eMarketer, the social media advertising market will reach $42.91 billion by 2020. This figure is up from an estimated $11.94 billion in 2017.
The two key figures for this growth are going to be mobile and social networks – because of their widespread use – which means many more websites have the ability to host advertisements for products or services they may offer. For example, a beauty website could advertise a hair salon’s latest line of shampoo and conditioner on a scrolling banner at the bottom of its homepage – as well as on its social media accounts.
One major challenge that marketers could face when using mobile devices would be how it can affect user privacy and data security. Many people already feel that their privacy is constantly being invaded in this day and age, so marketers need to be mindful of how they’re going to use the users’ data.
According to Netsparker research , social networks pose a challenge in themselves because of all the noise found online. There are more than 2 billion active social media accounts worldwide , with around 1 million new accounts added every day. In fact, Facebook has reported two billion monthly users on their website alone . It can be quite problematic for businesses who want people to see what they have been posting if everyone is trying to get noticed by merely logging on and scrolling through a feed filled with a sea of ads and irrelevant information.
The most talked about challenge for marketers would have to be the rise of ad blockers, which are now installed on around 615 million devices worldwide . Consumers are increasingly attempting to block out ads that they feel are irrelevant or invasive in order to improve their browsing experience. Marketers need to find a way to advertise content in an acceptable manner if they want brands to be seen by users when they check their social media feeds.
Marketers who understand social media marketing challenges will not only stay ahead of the game but potentially gain a competitive advantage in building long lasting relationships with customers. Whether it’s being able to target people in specific locations, using data collected from personal profiles, or finding loopholes in ad blocking software, every marketer has his or her own unique set of problems.
One of the most important things to consider is what content makes up your social media pages. It’s not just about posting articles or blog posts, but also images and videos that appeal to your audience . A lot of social media channels are now taking advantage of all types of multimedia to engage their users so it’s important for marketers to keep up with these trends, too. This can be achieved by tracking down innovative content like infographics, memes, gifs and other forms of visual data that will help them tell their stories in a more interesting manner.